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US Sports Down Under is an Australian based online US Sports Store run by Andy Thomas specialising in officially licensed authentic NFL, NBA, MLB, NHL & NCAA apparel and merchandise.
We strive to be a one stop shop for everything an NFL, NBA, MLB, NHL & NCAA fan in Australia or New Zealand needs from getting quality fan gear fast, finding out local TV times, connecting with other fans, and getting updates on local players making it big in the US.
To get the full USSDU experience and keep up to date with everything that is going on make sure you join us below…
The USSDU Story
When I was around 10 years old, my best friend’s Dad loved American Sports and we would often sit together to watch games and highlights with him. On his frequent trips to America he would bring back different types of NFL and other US Sports apparel, collector cards, posters and other merchandise for us and we loved them.
Even though I loved Australian sport at the time, there was something different about american sports. The hype, the stadiums, the collector cards, the atmosphere, the merchandise…it just really appealed to me.
Everyday I would steal my parents Herald Sun to read the little US Sports news paragraph at the back of the Sports section and to find out the scores. Sometimes they would add a photo and I would cut them out and stick them up on my wall to go along with my poster and pennant collection.
THE TV GUIDE & BLOG
As I grew older my interests and passions changed however in late 2011 I stumbled upon an NFL game on Channel Ten and my love was rekindled. I became obsessed again and was frustrated that there wasn’t really any easy way to find other local fans, TV times and to buy merchandise.
I started adding all the NFL games and times into my calendar and figured some other people might be interested so I created a blog and Facebook page called “NFL Down Under”.
The blog and page started to get some followers and other local fans offered to help so I recruited some volunteers and we started creating weekly articles with game previews, updates on Australian players, and info on where to find local events.
THE NAME US SPORTS DOWN UNER
Not long afterwards I created an NBA version of the blog called “NBA Fans Down Under” which also gained popularity until we were informed that we had to change the names of our Blogs and Facebook pages (that’s another story for another time).
I then came up with the name US Sports Down Under and created a new blog and page with NFL, NBA, MLB, NHL & NCAA articles and updates.
THE STORE v1
In 2013 I decided to add some banners and links to the site of the American based online stores that I use to order my merchandise from and was astounded at how much they got clicked on.
People started to ask us if there was an easier way to order merchandise in Australian dollars with easier returns and cheaper shipping I setup a quick online store to take preorders for gear and order it directly from the US using a courier.
The idea was wildly popular but not sustainable as the orders got bigger and shipping expenses grew and we were forced to shut down the idea.
THE STORE v2
After the success of the store idea and continued frustration of ordering US Sports gear from America for myself, I decided to turn US Sports Down Under into an online store.
I sold everything I owned, moved to my parents place, took out a bank loan, and spent the next 6 months using my web design skills to build a full blown online store while making a lot of phone calls trying to find local suppliers of officially licensed US Sports apparel.
A year later US Sports Down Under was relaunched as an online store with a small collection of US Sports gear and while things took a while to get going, eventually sales picked up and the feedback I was getting from the store was amazing.
Fast forward to present and I am proud to say that both US Sports in general and US Sports Down Under has grown so rapidly in Australia to a point that nearly everyone knows at least something about American sports and the online store idea has now become my full time job.
As the number of NFL, NBA, MLB, NHL & NCAA fans in Australia and New Zealand and US Sports Down Under as a business continue to grow, our focus remains to help fans connect and keep up to date with everything US Sports through our Facebook pages, Facebook groups, Email List, Blog and lots more while growing our stores product range to make sure we have everything a local fan wants to represent their favourite teams in style.
I hope you like US Sports Down Under and always love getting feedback which you can do here.